Social Networking Reshapes College Admissions

Is your facebook page ready for the college admissions process?

Colleges are looking for ways to better get to know their applicants, and there is no longer any doubt that social networking sites are playing a key role in this process. According to this article, a Kaplan study surveyed 359 college admission officers from 500 universities. Results showed that approximately 24% of college admissions officers search social media and 20% reported performing a search on Google. While this number may seem low, it is definitely on the rise! And 12% of admissions officers’ stated that social media profiles negatively affected their college applications.

For better or for worse, expect that college admissions officers will be checking facebook, twitter, and youtube to see how you represent yourself. While this can be disconcerting, it can also be an opportunity to update your online image so you are sure to impress not only admissions officers but future employers as well!

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