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The Scottsdale Community College Fighting Artichokes are clear about what they want from applicants: a love of fighting and delicious cuisine. Other schools will require an essay.

The Independent Educational Consultants Association recently released a bit of press about what colleges are really looking for in applicants. And while a number of things we know to be vital remained vital – academic performance, difficulty of schedule, a willingness to challenge one’s self – this particular quote caught our eyes:

“The importance of the essay moved up since the last survey, perhaps reflecting the essay’s role as more colleges move to ‘test optional’ status. The essay was also seen as more important to private liberal arts colleges, as compared to large state universities.”

Schools continue to add essay requirements to find ways to distinguish their applicants and to find unique elements among them. Though on the surface this appears to make more work for applicants, much of that work is easily avoided with tools like CEO’s, and simultaneously delivers to applicants the opportunities they’ve long asked for to be considered as people rather than numbers. Not bad.

So recognize that our trusty friends at the IECA have spoken – get your essays right. They are truly your greatest opportunity to speak directly to the universities themselves. But even more than that, they are becoming opportunities to distinguish yourself clearly in an increasingly crowded marketplace.

We can help you KISS a little less of your money goodbye.

One of the hidden benefits of using CEO’s Essay QuickFinder and Essay RoadMap tools is that they deliver optional and departmental essays, as well as those for special applicants. If you are applying for scholarships available to high school seniors entering their freshman year, CEO will find those for you too!

Using the Essay QuickFinder has this hidden benefit – you’ll be told about departments and scholarship opportunities you didn’t even know were there!

This is especially true with large state schools. With such large class sizes and departments, the nooks and crannies for scholarships to be tucked away in are seemingly endless. By letting CEO deliver that easy-to-use list of your essay requirements, often you’ll find out about opportunities others may have overlooked.

There are a number of schools in our database with over fifteen essay requirements, many of which are department-specific or scholarship-oriented. Use these results to your benefit and increase your opportunities to receive that no-strings-attached funding.

Maybe after you get the acceptance letter you can think twice about getting the tattoo to match.

The University of Miami got a few new ways to recruit students this week – Lebron James and a few of his friends.

The King’s decision caused us to pause and consider His Majesty’s… shall we say… not so tactful way of revealing where he was headed. Let’s compare it to the somewhat less prickly process of letting your family know which college you’ll be attending. Yes! I said it! You will get in! Somewhere! After that initial joy wears off, take your tips from the Chosen 1:

1. Don’t schedule an hour-long slot on prime-time television, no matter who asks for it. We understand you’re going somewhere. We understand it is very, very important to you. And to many other people in your life. Even to people you have not yet met. But the process of telling people should take you fifteen seconds at best. Perhaps thirty when speaking to the elderly. An hour is pushing it for anything that can be safely squeezed inside a single sentence.

2. Don’t surround yourself with children like you’re Mother Theresa. You are not bringing wider peace to the populace. You are bringing academic potential and all the hard work of preparation that comes along with it. You are not, however, raising a city from the ashes. If, for example, you’re going to college in, oh, say, southern Florida, remember that southern Florida has seen a lot and has done okay without you.

3. Don’t tell people where you’re about to “take your talents.” We also understand how talented and wise you are. Just get in there and get those straight-As like your mama made you to. Just get in there and get ‘er done. And if there is, oh, say, someone else who might have a leg (or six) up on you, pay them respect and just let everyone know about where you’re headed quietly. A phone call, an email, even a press release to the proper media outlets, and you’ll be fine.

Follow these three simple tips and it is highly unlikely that anyone will shove life-sized cutouts of you into the garbage face first. Better yet, very few people will set anything on fire with your name on it. Stay strong.

No, no, no, no, no.

You have a summer. Don't spend it like this guy.

One of the great advantages CEO provides to its users is the ability to get a head start on what can be a pretty humungous amount of work. Access to our database comes along with a weekly emailer, letting you know which schools’ requirements have been updated for the coming year, and giving you a chance to get out in front of that pile while you still have the time to do it.

The rude, nay, completely unacceptable reality of senior year is that your superiors insist on continuing to give you homework despite your being a full 75% complete with your high school education. What I’m saying is that seniors have work. Papers. Math. Things to do.

Piling the applications and essays has loads of upsides for you, but the amount of work and the creeping deadlines are not part of those upsides.

So here it is, July already, and after that, there’s, you know, August. Months when you may find yourself with a wee bit of free time. Working with CEO can help you turn September and October’s piles into very manageable slates of work. Get started ahead of time and knock those essays out beforehand, so your revisions in the fall feel more like tweaks and fine-tuning. The kind of work that turns high school writing into actual, honestly good writing.

If you don't know who these people are, just know them as the stars of Mega Python vs. Gatoroid. And don't write your college essay about the Mega Python or the Gatoroid.

All right, it’s Friday, and this post isn’t going to be so much for the students applying to college this year as it is for the counselors and parents who love them.

CEO would like to send out a hearty congratulations to the wizards at the inexplicably titled SyFy channel for rolling up their sleeves, putting the noses to the grindstone, and getting some very important work done. These people have brought Debbie Gibson and Tiffany together. In one film. At last. And that film is titled Mega Python vs. Gatoroid.

That’s right, for those of you who couldn’t get enough of her epic turn in Mega Shark vs. Giant Octopus, the 80s pop star Debbie (that’s Deborah to you) Gibson returns in what ought to be called a conceptual sequel to that made-for-the-small-screen masterpiece if someone’s not out there calling it that already.

But the people at SyFy didn’t stop there. No. They brought on the lead vocalist of the ‘I Think We’re Alone Now‘ cover that everyone who was eight at the time thought was the original. That’s Tiffany. Nope, don’t know what her last name is and we didn’t stop to look it up. Too excited.

What will come of MPVSG as the kids are calling it only the future knows. My guess is that it will involve a snake and a gator of some sort doing battle. But it will also feature 80s rivals Debbie Gibson and Tiffany doing battle and that’s what we’ve waited over twenty years to see here. With the special effects in Mega Shark vs. Giant Octopus rivaling those of an awkward Super Nintendo cut scene we can only hold out hope for the best of all the gatoroid has to offer. Whatever a gatoroid is.

Like Heinz Vinegar, the Common App will now be more powerful than you ever could have imagined.

Like Heinz Vinegar, the Common App will now be more powerful than you ever could have imagined.

The Common App will add at least twenty-five schools this coming year, enticing students to apply to even more schools than they might have in years past. As we’ve said before, there’s very little downside to applying to a large number of schools, and whatever hangups you might have (cost, inconvenience) should be outweighed by the long-term benefits of landing a spot at a reach school (successful friends, higher income potential).

So there are more schools on the Common App. Problem solved, right? Not quite. One of the big misconceptions about the Common App is that adding schools to your list is a click-and-you’re-done situation if they’re all on the Common App. But the large majority of these 25 new schools will ask for supplemental essays, so having these schools on your list might mean fewer applications, but won’t necessarily cut down the number of essays you’re required to write. That’s where CEO comes in. We can streamline that process instantly, automatically, and inexpensively.

What’s more, starting next week and going throughout the fall, CEO will be updating its database of essay requirements to keep them as current as possible. And with our new email notification system, we’ll be able to alert you as soon as the requirements are made available so you can start early and save yourself the stress.

The new additions to the Common App might mean fewer applications, but with CEO, it’ll mean fewer apps and fewer essays. If you’re a rising senior, check out the discounts we have available. They won’t be there after July first!

Our CEO and founder Daniel Stern is quoted in this New York Times article on plagiarism. One of the unexpected – but great – side effects of CEO’s service is that it cuts down on plagiarism. And maybe better yet for the more ethical time-strapped teens we help, it cuts down on that nagging urge to plagiarize.

I mean, it’s right there. Copy. Paste. Done. Why not? It’s a time saver. And the colleges aren’t doing you any favors there by making their applications so similar, yet not identical. Why not take just a little help from your friends?

It’s an ethical issue everyone wrestles with, especially when doing work you’re not necessarily pouring your heart and soul into. But where CEO comes to the rescue is in the focus and ethical re-application of the work you’ve already done for your other apps. It cuts down on the work you need to do, making the apps especially easy for those sure-bet and safety schools you have on your list. For sure, by the time you get to those apps, you’ve outlined your grand life plan in five hundred words or less enough times. No need to do it again, right? Right.

Now thank CEO instead of the command-v.

I would say it’s Monday and we should take it easy, but I can’t. We at CEO love speed. That’s why we designed the first technology that generates your college essay requirements in an instant. An instant. That is so fast.

Here are some other speed-mongers who whose abilities, while not necessarily as speedy as CEO’s, will amaze you. Behold.

Nothing Is Inconceivable. Not even the ivies, baby.

Nothing Is Inconceivable. Not even Harvard.

CEO has taken a few proactive steps to help juniors take control of the college application process before it takes control of them. For purchases made before May 1, retail prices are being discounted 50%, just by using the promotional code ‘junior’.

It’s an exciting time for juniors who are beginning to wrap up what is probably the most difficult academic year they’ve had so far. Most can’t wait to get it behind them and co-o-o-ast into that senior year of waking up late, leaving early, and doing a small version of nothing somewhere in between.

But hark, there waits a large pile of applications to be done before one can be stranded on the lawn of some weird frat house after homecoming, and the sooner you can get that pile organized and simplified, the sooner you can get the apps out the door and get yourself into the nine month vacation known as “I already turned those things in.”

Have a look at the new juniors page and see why it’s a great idea to get rolling on the things now, and see that by purchasing your account before the crush of work kicks in, you’ll save money and put yourself ahead of the curve. Remember, with our new email notification system, you’ll be updated as soon as your schools publish whatever changes they make to their application for the 2010-2011 season.

2011? Did I just write that?

Today’s blog post comes courtesy Josh Anish over at Knewton. Enjoy!

I tutored for years before joining the tremendous team here at Knewton. And during those salad days spent lugging the Big Blue Book around Gotham, parents always asked me to prioritize the components of the college application for their students. Here was/is my unscientific answer that I nonetheless feel strongly about, ranked in order from greatest in importance to least.

Josh From Knewton, Sayin' Hey.

Josh From Knewton, Sayin' Hey.

1) Grades. There’s no substitute on your college apps for a strong GPA. Colleges are looking for good students, and the best way to show that you’re a good student is, well… to get good grades. Obviously you should strive to have an impressive GPA throughout your high school career, but if you had a few slip-ups early on, don’t worry too much; colleges give more weight to your performance during your junior and senior years.

2) SAT score. Love ‘em or hate ‘em, the SATs still mean something. The SAT is not an intelligence test; students’ scores can jump up to 400 points if they prepare diligently and correctly. Hence the need for a good SAT course.

3) Personal statement. This is your one shot to really introduce your personality to an admissions board. It’s like you’re running for President and you’re on national TV at the convention: You get a podium and only a few minutes to make your case to the voters. The task of organizing all the admissions essays you need to write is a notoriously difficult one, but the good folks here at College Essay Organizer provide a tremendous tool that is extremely helpful.

4) Extracurricular activities. These might have ranked higher a decade ago (before Rushmore came out), but now they’re in their rightful place at #4. The marketplace is very crowded, and you can only start so many clubs. Nevertheless, colleges really want a vibrant campus, filled with students trying and doing new things. Show focus; do a couple of things and do them well. Don’t spread yourself too thin and/or try to preen for admissions officers.

5) Teacher recommendations. The challenge here is to choose your recommenders wisely. Colleges have seen great recommendations of all shapes and sizes, and a sweet letter surely works in your favor. It is more important, however, to be cautious of a bad or— more likely—a lukewarm recommendation. In short, play it safe and ask the teachers who really seem to have taken an interest in you, instead of the aloof teacher who has a reputation for writing flowery letters.

Josh Anish is the Senior Editor at Knewton. He’s getting fired up to help students with their SAT prep.

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