After a cliched topic, the biggest problem you’ll want to avoid is writing in generalities. This note applies to many elements of an essay, but overall, it means that you should identify something that is of importance to you and to talk about it with commitment. Make sure that you are addressing the most specific elements of it that you understand, and that you’re focusing on the decisions and actions you made during the event you’re writing about.

Avoid phrases like “she’s always there for me” or “looking around the room, I realized…” Avoid phrasings that don’t tell us what someone is actually doing, saying, or feeling.

Here’s a short list of writing suggestions to improve others’ sense of your writing:

• Take a risk
• Show, don’t tell
• Use specific details
  • General: My uncle Mike has been a huge influence in my life.
  • Specific: My uncle Mike was the man who told me my brother had broken both his legs skiing in the Alps. Mike was the man who took me to the father-son picnic when my dad was ill. And when I found myself in need of help that late Friday night that would forever change my life, it was Mike’s number I dialed.

There are a whole lot more here at CEO’s guide for what to do in a college essay.

We would love to hear your ideas or other good examples in the comments.

With so many different sources for this information, such as the Common App, College Board, and NCES, CEO is your trusted source, doing all the investigative work that would take one person days.

If you had a flag for every essay... That'd be thirty flags.

30? You read that right. The powers that be at New York University have so specifically divided the school that there are now 30 essays for undergrads to consider waiting in our database. 30!

To the school’s credit, no undergraduate applicant will have to write thirty individual essays when applying to NYU. The numerous essays mostly belong to specific departments, like the Tisch School of the Arts or the Silver School of Social work – all told, the Violet Bobcats of NYU have essays for programs in Film, Photography, Music Business, you name it. They even have a new satellite school in Abu Dhabi. While no applicant will have to address them all, each applicant will have to write several essays, regardless of which school within the university he or she chooses.

It just goes to show that the breadth and reach of schools like NYU should not be underestimated, and that with tools like CEO you can get a shortcut to those requirements, and in turn, see the opportunities that schools of such great diversity offer.

So keep in mind that the big schools often pose as many challenges in their applications as they do in their classes! It’s all benefits in the long run, but managing the task from the get-go can be daunting. Make sure you have the right tools to guide you on your journey.

And while you’re at it, make sure you’re not just avoiding questions like this guy.

Cree Bautista! Congratulations, you're on CEO blog! Weird, right?

This new article in the New York Times’ Education section talks about unlikely hero to college applicants everywhere, Cree Bautista. Mr. Bautista saw fit to apply to NYU just a few hours after the Common App went live at the beginning of this month, and in so doing became the first applicant of the year through the site.

Cree’s eagerness, though exceptional in degree, isn’t uncommon in practice. The Common App’s directors have already started talking about the speed of this year’s applicant pool, and the sheer number of applications students are managing. From the Times’ article:

“Rob Killion, executive director of the Common Application, said he was particularly unnerved by the flood of early submissions through the organization’s website because he feared that students were rushing their essays. (This year’s Common Application was actually posted several weeks later than last year’s — not as a prod to get applicants to file later, but instead to allow high schools extra time to send final documents before the new year begins.)”

Remember, your top choice is not your only choice! There are many applications to be managed, and sites like CEO are here to get that work out in front of you and help you keep it under control from the get-go. While we can’t all be like Cree, we can all save ourselves from those last-minute crushes of papers and apps.

Where does the road in that logo roam? To new technologies, my friend.

The Journal of College Admission, a publication that discusses the National Association for College Admission Counseling (or NACAC), recently put out an article called “Using Technology in Undergraduate Admission: A Student Perspective.”

It points out that nearly all students are using various forms of technology to guide them through the admissions process. In fact, the article mentions that, “One survey found that 88 percent of college-bound prospective students would be disappointed or possibly eliminate a school from consideration if the institution’s web site did not meet expectations.”

We encounter many college websites that are more complicated than they need to be, especially in their organization of honors, scholarship, and departmental essays, so we commiserate with applicants who are frustrated by this. Lucky for you, CEO’s goal is to design a simple technology that provides a solution while streamlining your efforts to simplify and organize the process. Glad to have you with us as we head into the new application season.

That's right. It says 35 years.

The Common App has updated for the class of 2015. This year’s application features twenty-nine new schools, including Columbia University, the University of Michigan-Ann Arbor, UConn, and three SUNY schools – Maritime College, Morrisville State College, and Potsdam.

As in past years, many schools require supplements to the Common App, which means additional writing, sorting, and organization. CEO is right on the edge of these releases and we make sure our application information is up to date. So as these supplements are made available, we’ll have them here, and your Essay QuickFinders and Essay RoadMaps will update automatically to reflect the latest information for the schools you’ve selected.

Make the most of these early releases and get your writing done ahead of time! Remember that CEO is a great resource for finding scholarship and honors programs, too. That’s cash money and respect! What else could you ask for?

One of the reasons schools make these requirements known so far ahead of time is to allow you to explore the departmental and honors requirements so many of them have without getting overwhelmed. Too often we hear about students who choose not to apply to programs or even entire universities just because of the application workload! That just won’t do. So use CEO’s tools as much as you can and keep your eye on the prize.

The Scottsdale Community College Fighting Artichokes are clear about what they want from applicants: a love of fighting and delicious cuisine. Other schools will require an essay.

The Independent Educational Consultants Association recently released a bit of press about what colleges are really looking for in applicants. And while a number of things we know to be vital remained vital – academic performance, difficulty of schedule, a willingness to challenge one’s self – this particular quote caught our eyes:

“The importance of the essay moved up since the last survey, perhaps reflecting the essay’s role as more colleges move to ‘test optional’ status. The essay was also seen as more important to private liberal arts colleges, as compared to large state universities.”

Schools continue to add essay requirements to find ways to distinguish their applicants and to find unique elements among them. Though on the surface this appears to make more work for applicants, much of that work is easily avoided with tools like CEO’s, and simultaneously delivers to applicants the opportunities they’ve long asked for to be considered as people rather than numbers. Not bad.

So recognize that our trusty friends at the IECA have spoken – get your essays right. They are truly your greatest opportunity to speak directly to the universities themselves. But even more than that, they are becoming opportunities to distinguish yourself clearly in an increasingly crowded marketplace.

We can help you KISS a little less of your money goodbye.

One of the hidden benefits of using CEO’s Essay QuickFinder and Essay RoadMap tools is that they deliver optional and departmental essays, as well as those for special applicants. If you are applying for scholarships available to high school seniors entering their freshman year, CEO will find those for you too!

Using the Essay QuickFinder has this hidden benefit – you’ll be told about departments and scholarship opportunities you didn’t even know were there!

This is especially true with large state schools. With such large class sizes and departments, the nooks and crannies for scholarships to be tucked away in are seemingly endless. By letting CEO deliver that easy-to-use list of your essay requirements, often you’ll find out about opportunities others may have overlooked.

There are a number of schools in our database with over fifteen essay requirements, many of which are department-specific or scholarship-oriented. Use these results to your benefit and increase your opportunities to receive that no-strings-attached funding.

Maybe after you get the acceptance letter you can think twice about getting the tattoo to match.

The University of Miami got a few new ways to recruit students this week – Lebron James and a few of his friends.

The King’s decision caused us to pause and consider His Majesty’s… shall we say… not so tactful way of revealing where he was headed. Let’s compare it to the somewhat less prickly process of letting your family know which college you’ll be attending. Yes! I said it! You will get in! Somewhere! After that initial joy wears off, take your tips from the Chosen 1:

1. Don’t schedule an hour-long slot on prime-time television, no matter who asks for it. We understand you’re going somewhere. We understand it is very, very important to you. And to many other people in your life. Even to people you have not yet met. But the process of telling people should take you fifteen seconds at best. Perhaps thirty when speaking to the elderly. An hour is pushing it for anything that can be safely squeezed inside a single sentence.

2. Don’t surround yourself with children like you’re Mother Theresa. You are not bringing wider peace to the populace. You are bringing academic potential and all the hard work of preparation that comes along with it. You are not, however, raising a city from the ashes. If, for example, you’re going to college in, oh, say, southern Florida, remember that southern Florida has seen a lot and has done okay without you.

3. Don’t tell people where you’re about to “take your talents.” We also understand how talented and wise you are. Just get in there and get those straight-As like your mama made you to. Just get in there and get ‘er done. And if there is, oh, say, someone else who might have a leg (or six) up on you, pay them respect and just let everyone know about where you’re headed quietly. A phone call, an email, even a press release to the proper media outlets, and you’ll be fine.

Follow these three simple tips and it is highly unlikely that anyone will shove life-sized cutouts of you into the garbage face first. Better yet, very few people will set anything on fire with your name on it. Stay strong.

Fun Fact: This picture was taken in February. Amherst's physics department can change the weather locally.

Amherst College is a Common App-exclusive school, but unlike many of its peers, it has gone ahead and released its 2011 essay requirements to the general public. They’re quite lengthy, so we won’t reprint them here, but Amherst’s decision to put them out ahead of the Common App’s August update points out a few great things about top schools like Amherst and what its actions mean for other schools that follow.

1. The more open a school is with you, the more open you can be in return. By putting out such a complex series of questions early in the admissions season, Amherst is showing you that it’s worth preparing to write your application essay. Amherst’s questions are challenging, and they require quite a bit of thought. Go ahead and put in the time it takes. Write multiple drafts. Get it right.

2. You have more work ahead of you than you think. Amherst recognizes that senior years are busier than they get credit for. So take advantage of the time the school has afforded you by putting this info out ahead of time. With opportunities like this and tools like CEO, your workload can be a lot more manageable than, say, those of your overworked and underprepared friends.

3. The college essay is the most underrated and under-appreciated part of the application. The admissions officers at Amherst know what it’s like to read half-baked and ill-conceived essays. Sure, they see writing from a lot of the top students in the country, but they also see it from people that have rushed themselves through a pile of applications, regardless of their grades and resumés. This is your opportunity to speak to the college – your chance to create something of a dialogue and show them who you are. Make the most of it.

If we were hard pressed to add a fourth element to this list, it would be that Amherst appreciates how many movies you have to watch this summer. That vampire flick ain’t gonna watch itself. Thank the school for its foresight and watch all the movies. There are so many. Then fire up CEO and get back to work.