College Admissions Counselors Are Overwhelmed

The Fall 2010 Journal of College Admission features an insightful editorial by Robert Bardwell describing the difficulties guidance counselors face today. As the number of college applications balloons nationwide, guidance counselors are able to budget less and less time to students in one-on-one environments. Mandated testing and paperwork, in conjunction with insufficient training and education, make the job more complicated and time-consuming than ever.

Another often-overlooked element of the job cited in Bardwell's article is that for many low-income and first-generation students, guidance counselors are the only source of college admissions counseling. For these students especially, one-on-one time is vital.

We at CEO see our website as an essential part of making the college admissions process more efficient, not only for students, but for counselors as well. CEO's new master account service makes it easy for guidance counselors to keep all of their students' requirements accessible from within a single account, and makes it possible to continually update that information when students' plans change.

One of the most pressing concerns for guidance counselors as their responsibilities grow (but their time available does not) is that statistics have proven that very high student-to-counselor ratios negatively affect the access students have to college advising, which can only hurt their chances at finding a school that optimally suits them. We at CEO aim to be a driving force in creating more time for counselors to do what they do best - serve students.

The Journal of College Admission Writes on New Technologies

Where does the road in that logo roam? To new technologies, my friend.

The Journal of College Admission, a publication that discusses the National Association for College Admission Counseling (or NACAC), recently put out an article called "Using Technology in Undergraduate Admission: A Student Perspective."

It points out that nearly all students are using various forms of technology to guide them through the admissions process. In fact, the article mentions that, "One survey found that 88 percent of college-bound prospective students would be disappointed or possibly eliminate a school from consideration if the institution's web site did not meet expectations."

We encounter many college websites that are more complicated than they need to be, especially in their organization of honors, scholarship, and departmental essays, so we commiserate with applicants who are frustrated by this. Lucky for you, CEO's goal is to design a simple technology that provides a solution while streamlining your efforts to simplify and organize the process. Glad to have you with us as we head into the new application season.