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With the latest Common App coming on August 1, we will be opening up a forum here to give you feedback on miscellaneous issues related to the college essay process. This way you’ll not only save hours of work and enhance your efficiency with CEO’s web tools but also get some clarity with the more confusing aspects of the process.

In the next few weeks we’re going to up the ante a little bit and open the floor to you in a more hands on, nuts-and-bolts way. If you have a question you’d like answered about the college essay process in general, about a specific prompt, or about CEO, let us know by dropping us an email.

As we roll into the fall and the admission season heats up, we’ll continue to maintain an open forum so you can get answers to your questions about your struggles, your curiosities, and your successes.

The Scottsdale Community College Fighting Artichokes are clear about what they want from applicants: a love of fighting and delicious cuisine. Other schools will require an essay.

The Independent Educational Consultants Association recently released a bit of press about what colleges are really looking for in applicants. And while a number of things we know to be vital remained vital – academic performance, difficulty of schedule, a willingness to challenge one’s self – this particular quote caught our eyes:

“The importance of the essay moved up since the last survey, perhaps reflecting the essay’s role as more colleges move to ‘test optional’ status. The essay was also seen as more important to private liberal arts colleges, as compared to large state universities.”

Schools continue to add essay requirements to find ways to distinguish their applicants and to find unique elements among them. Though on the surface this appears to make more work for applicants, much of that work is easily avoided with tools like CEO’s, and simultaneously delivers to applicants the opportunities they’ve long asked for to be considered as people rather than numbers. Not bad.

So recognize that our trusty friends at the IECA have spoken – get your essays right. They are truly your greatest opportunity to speak directly to the universities themselves. But even more than that, they are becoming opportunities to distinguish yourself clearly in an increasingly crowded marketplace.

Maybe after you get the acceptance letter you can think twice about getting the tattoo to match.

The University of Miami got a few new ways to recruit students this week – Lebron James and a few of his friends.

The King’s decision caused us to pause and consider His Majesty’s… shall we say… not so tactful way of revealing where he was headed. Let’s compare it to the somewhat less prickly process of letting your family know which college you’ll be attending. Yes! I said it! You will get in! Somewhere! After that initial joy wears off, take your tips from the Chosen 1:

1. Don’t schedule an hour-long slot on prime-time television, no matter who asks for it. We understand you’re going somewhere. We understand it is very, very important to you. And to many other people in your life. Even to people you have not yet met. But the process of telling people should take you fifteen seconds at best. Perhaps thirty when speaking to the elderly. An hour is pushing it for anything that can be safely squeezed inside a single sentence.

2. Don’t surround yourself with children like you’re Mother Theresa. You are not bringing wider peace to the populace. You are bringing academic potential and all the hard work of preparation that comes along with it. You are not, however, raising a city from the ashes. If, for example, you’re going to college in, oh, say, southern Florida, remember that southern Florida has seen a lot and has done okay without you.

3. Don’t tell people where you’re about to “take your talents.” We also understand how talented and wise you are. Just get in there and get those straight-As like your mama made you to. Just get in there and get ‘er done. And if there is, oh, say, someone else who might have a leg (or six) up on you, pay them respect and just let everyone know about where you’re headed quietly. A phone call, an email, even a press release to the proper media outlets, and you’ll be fine.

Follow these three simple tips and it is highly unlikely that anyone will shove life-sized cutouts of you into the garbage face first. Better yet, very few people will set anything on fire with your name on it. Stay strong.

All the leaves are something, something, something...

Fun Fact: This picture was taken in February. Amherst's physics department can change the weather locally.

Amherst College is a Common App-exclusive school, but unlike many of its peers, it has gone ahead and released its 2011 essay requirements to the general public. They’re quite lengthy, so we won’t reprint them here, but Amherst’s decision to put them out ahead of the Common App’s August update points out a few great things about top schools like Amherst and what its actions mean for other schools that follow.

1. The more open a school is with you, the more open you can be in return. By putting out such a complex series of questions early in the admissions season, Amherst is showing you that it’s worth preparing to write your application essay. Amherst’s questions are challenging, and they require quite a bit of thought. Go ahead and put in the time it takes. Write multiple drafts. Get it right.

2. You have more work ahead of you than you think. Amherst recognizes that senior years are busier than they get credit for. So take advantage of the time the school has afforded you by putting this info out ahead of time. With opportunities like this and tools like CEO, your workload can be a lot more manageable than, say, those of your overworked and underprepared friends.

3. The college essay is the most underrated and under-appreciated part of the application. The admissions officers at Amherst know what it’s like to read half-baked and ill-conceived essays. Sure, they see writing from a lot of the top students in the country, but they also see it from people that have rushed themselves through a pile of applications, regardless of their grades and resumés. This is your opportunity to speak to the college – your chance to create something of a dialogue and show them who you are. Make the most of it.

If we were hard pressed to add a fourth element to this list, it would be that Amherst appreciates how many movies you have to watch this summer. That vampire flick ain’t gonna watch itself. Thank the school for its foresight and watch all the movies. There are so many. Then fire up CEO and get back to work.

No, no, no, no, no.

You have a summer. Don't spend it like this guy.

One of the great advantages CEO provides to its users is the ability to get a head start on what can be a pretty humungous amount of work. Access to our database comes along with a weekly emailer, letting you know which schools’ requirements have been updated for the coming year, and giving you a chance to get out in front of that pile while you still have the time to do it.

The rude, nay, completely unacceptable reality of senior year is that your superiors insist on continuing to give you homework despite your being a full 75% complete with your high school education. What I’m saying is that seniors have work. Papers. Math. Things to do.

Piling the applications and essays has loads of upsides for you, but the amount of work and the creeping deadlines are not part of those upsides.

So here it is, July already, and after that, there’s, you know, August. Months when you may find yourself with a wee bit of free time. Working with CEO can help you turn September and October’s piles into very manageable slates of work. Get started ahead of time and knock those essays out beforehand, so your revisions in the fall feel more like tweaks and fine-tuning. The kind of work that turns high school writing into actual, honestly good writing.

Maureen Tillman

Guest blogger Maureen Tillman's got some tips to keep you from being taken to task.

Our post today comes from Maureen Tillman, L.C.S.W. She is the organizer and curator of The New York Times’ Local College Corner, and is also the creator of College with Confidence, a comprehensive psychotherapy service that supports parents and young adults through the college experience. She has offices in Maplewood Village and Morristown, New Jersey and also provides educational seminars, training, phone and skype consultations.

For high school seniors making the transition to college, this is the time to get real. It is crucial for these new graduates to be aware of the common stumbling blocks that many college freshmen encounter, and learn what they can do to help themselves have a successful transition from high school to college.

For many, this is the first time they will be leaving the nest, and it is now time to deal with the issues that will arrive when they are living on their own.

In my work I have talked with many college students on this first-year transition. Common pitfalls emerged from our discussions, some of which can have serious consequences. For example:

* Many students with learning and medical disabilities, ADD or ADHD have had support while growing up (including the monitoring of medication) from parents, tutors, schools and counselors — all significant factors in their academic success. But many students who decide to try college without this support find that this decision leads to a ticket home.

* Drinking and partying when homesick or down can spiral into deeper depression and academic failure.

* Freshmen tend to frequently text, call and use Facebook to keep in touch with friends and family back home. Too much of this can take away from meeting new people and feeling connected.

It is helpful if students look ahead and learn all they can about the college terrain before they leave.

Here are three suggestions to help students in their transition:

1. Talk to a variety of college students who have recently finished their freshman year. Ask them about their challenges and how they navigated them. What myths were shattered? And what do they wish they had known previously which would have allowed for them to have been more prepared?

2. Be realistic. You can do this by taking responsibility for yourself before you leave and take on tasks that your parents may have assisted in, like becoming literate in finances, making your own daily decisions and managing stress. Use the summer months to practice self-advocacy and assertiveness in challenging situations that may come your way.

3. Read the student handbook, “The Naked Roommate: And 107 Other Issues You Might Run Into in College,” by Harlan Cohen.

Freshman year at college offers a window of opportunity for students to reach out, join activities and make new friends. Yet many high school students cling to myths that could affect their ability to fully enjoy this time of their lives. When you hold those conversations with rising college sophomores you may know, don’t be afraid to raise some of your assumptions about college life; you might be surprised by their response.

Workin' like a DOG up at CEO. Oh wait.

Somehow, some way, we keep coming up with new stuff to put on CEO every single day.

The 2011 application season is already upon us, and a number of schools have already begun posting their applications for the 2010-2011 application season. And we here at CEO are hard at work to make sure we have our information up to date, right up to the minute.

At least 25 new schools are joining the Common App this year, and in doing so, most will be altering their expectations of applicants considerably. So if you’ve spent the last year looking at one of these schools, make sure to work with CEO to find out how having these schools throw you for a loop might actually work in your favor. As things change out there, CEO will update and automatically show you how work you’re doing for other schools can be repurposed for the new ones.

Enjoy, it’s going to be a good year.

Class o' '32

We really did not do as much for the class of 1932 as we could have.

Congrats to those of you wrapping up your junior year this month! And to those of you with a little bit more to go, hang on, you’re almost there.

Finishing your junior year is all about getting the hardest classwork behind you. The most important exams and papers – even the SATs – pass quickly, leaving what looks like a cakewalk: senior year.

The last big push of work comes this fall with your college applications. We’ve posted before about the need to diversify your selection of schools, and to help you do it, we’ve set up a whopping 20% discount for all juniors who sign up for CEO’s Essay RoadMap before July 1.

Head on over to our juniors page and have at it!

And in the meantime, enjoy prom, your summer vacation, and whatever summer plans you’ve got. We’ll be updating our requirements throughout the summer as they become available and answering all your questions about how best to handle the application process through the end of the year. Stay tuned.

Washington Post. Get it? A post? Me neither.

Washington Post. Get it? A post? In Washington? I guess? You have no idea how long we spent looking for an image to put here.

This terrific article over at the Washington Post describes in detail the process that CEO simplifies every day. Top applicants, facing ever-increasing odds against their getting into top schools, diversify their applications and increase the chance they’ll land an acceptance from a school at or above their academic level.

Sounds like a plan, right? And why not? There are plenty of horror stories to be had in that article. Perfect SATs. Top grades. Conservatory-level piano skills. A deferral.

But what the Post doesn’t address here is that if the process is being made easier and top schools are becoming ever-more selective, what’s the downside to applying to more schools?

There isn’t one, except for the cost of the applications, which is far outweighed by the potential reward of ending up at a school that brings you up academically, and eventually, professionally and financially.

Take a look at the last line from the article: “I’m feeling it was really smart of me to apply to so many,” she said, “because now I have enough options.” Speaks for itself.

And with CEO, you can get this work done before that rerun of Seinfeld comes on.

Keep your eye on the ball and you’ll see that tools already at your fingertips like CEO make this task easier than ever, often at a very low cost.

Our CEO and founder Daniel Stern is quoted in this New York Times article on plagiarism. One of the unexpected – but great – side effects of CEO’s service is that it cuts down on plagiarism. And maybe better yet for the more ethical time-strapped teens we help, it cuts down on that nagging urge to plagiarize.

I mean, it’s right there. Copy. Paste. Done. Why not? It’s a time saver. And the colleges aren’t doing you any favors there by making their applications so similar, yet not identical. Why not take just a little help from your friends?

It’s an ethical issue everyone wrestles with, especially when doing work you’re not necessarily pouring your heart and soul into. But where CEO comes to the rescue is in the focus and ethical re-application of the work you’ve already done for your other apps. It cuts down on the work you need to do, making the apps especially easy for those sure-bet and safety schools you have on your list. For sure, by the time you get to those apps, you’ve outlined your grand life plan in five hundred words or less enough times. No need to do it again, right? Right.

Now thank CEO instead of the command-v.

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