When you're answering why you're so interested, try not to say, "because it's shiny."

Why are you interested in our college?

This kind of prompt is common, of course, and it seems easy enough at first – you’re applying to the school, aren’t you? You’re interested in it. But now what? Your first instinct might be to repeat what’s in the guidebook, or just talk about what you heard on the informational tour. You might want to act like you need to sell the school back to itself.

But don’t. Essays like these need to be interpreted as what they are – essays about you and your skills. In the broad scheme of things, this is what you might want to call an “Intellectual Interest” essay.

What you want to do with an Intellectual Interest essay is make yourself look good to the school. You don’t need to fill the page with a series of meaningless and optionally funny anecdotes from your summer trip to Lake George with your uncle that one time when he fell off the boat and everyone laughed. What you’re really trying to communicate with this is something about who you are and what you can bring to the school that no one else can. Those are your Intellectual Interests.

It wants to be an essay about the time you demonstrated your love of Steinbeck’s writing to make a point about modern America, or the time you used your knowledge of physics to bond with a carpenter about his work you saw at a fair. Something specific, but tied to your love of academics.

In writing an essay like this, you need to focus your argument or story all around you and what you are capable of. If you want to structure it as an autobiographical episode, make sure the episode is about something specific, namely your interests or skills, and why those are important to have at a university like the one you’re applying to.

You can, of course, talk about your personal experiences visiting the college or about student clubs or opportunities unique to the school, but if you do, make sure that these examples are more about your personal interests than about the school itself.

When broad, vague, or even crazy prompts pop up, give them some thought about how they can be used to reflect something unique about you that the rest of your application doesn’t allow for. Then tell that story in terms of the wacked out prompt the school threw at you.