Washington Post. Get it? A post? In Washington? I guess? You have no idea how long we spent looking for an image to put here.

This terrific article over at the Washington Post describes in detail the process that CEO simplifies every day. Top applicants, facing ever-increasing odds against their getting into top schools, diversify their applications and increase the chance they'll land an acceptance from a school at or above their academic level.

Sounds like a plan, right? And why not? There are plenty of horror stories to be had in that article. Perfect SATs. Top grades. Conservatory-level piano skills. A deferral.

But what the Post doesn't address here is that if the process is being made easier and top schools are becoming ever-more selective, what's the downside to applying to more schools?

There isn't one, except for the cost of the applications, which is far outweighed by the potential reward of ending up at a school that brings you up academically, and eventually, professionally and financially.

Take a look at the last line from the article: "I'm feeling it was really smart of me to apply to so many," she said, "because now I have enough options." Speaks for itself.

And with CEO, you can get this work done before that rerun of Seinfeld comes on.

Keep your eye on the ball and you'll see that tools already at your fingertips like CEO make this task easier than ever, often at a very low cost.