The Scottsdale Community College Fighting Artichokes are clear about what they want from applicants: a love of fighting and delicious cuisine. Other schools will require an essay.
The Independent Educational Consultants Association recently released a bit of press about what colleges are really looking for in applicants. And while a number of things we know to be vital remained vital – academic performance, difficulty of schedule, a willingness to challenge one’s self – this particular quote caught our eyes:
“The importance of the essay moved up since the last survey, perhaps reflecting the essay’s role as more colleges move to ‘test optional’ status. The essay was also seen as more important to private liberal arts colleges, as compared to large state universities.”
Schools continue to add essay requirements to find ways to distinguish their applicants and to find unique elements among them. Though on the surface this appears to make more work for applicants, much of that work is easily avoided with tools like CEO’s, and simultaneously delivers to applicants the opportunities they’ve long asked for to be considered as people rather than numbers. Not bad.
So recognize that our trusty friends at the IECA have spoken – get your essays right. They are truly your greatest opportunity to speak directly to the universities themselves. But even more than that, they are becoming opportunities to distinguish yourself clearly in an increasingly crowded marketplace.